The Digital & Social Media track of the Hawai'i International Conference on System Science (HICS) is a convening platform for researchers to share and discuss their cutting-edge research on digital and social media. Defined in a broad sense, digital media are digitized content (text, graphics, audio/video) that can be archived and transmitted over multiple networks such as cable, satellite, telecommunications, and broadband networks to a variety of digital devices from mainframe systems to individual smart phones.